Enabling successful economic product development with nanomaterials

Webinar presented by Nanotechnology Industries Association

This webinar is NIA’s first ‘Nano in Business’ webinar, kicking of a series dedicated to the roadmap to commercial success for nanomaterials, not just the launch of companies, but successfully bringing materials to market at a production volume that allows supply to reliably match demand.

In this discussion, Cerion CEO Landon Mertz presents commercialization strategy, addressing technical and scale-up aspects from Cerion’s own perspective and that of its customers.


  • The cost of developing advanced expertise in nanomaterials is prohibitively expensive and time intensive, resulting in a significant barrier to entry for companies considering the use of nanotechnology. As a market solution, Cerion shifted focus to providing nanomaterial services and expertise and making nanomaterials accessible as a key enabling technology in the commercial space.
  • Commercialization planning starts at nearly day one of a new customer program.
  • Commercialization plans are routinely reviewed and iterated, increasing in depth and breadth as we move deeper into the program.

About the Nanotechnology Industries Association

The Nanotechnology Industries Association (NIA) is the cross-sectoral, responsible voice for nanotechnology value chains and the global commercial eco-system. NIA supports innovation and commercialization of next generation of nanotechnologies and promotes their safe and reliable advancement.