Cerion Nanomaterials Adds Marketing Executive to Leadership Team
Company taps veteran technology industry marketer for VP marketing role
Cerion, a leader in the science of nanomaterial design, scale-up and manufacturing, today announced that Tracy Gay has been named Vice President of Marketing, leading the company’s global marketing efforts including strategy, brand development, lead generation and public relations among other responsibilities.
As the Vice President of Marketing, Tracy will report to Landon Mertz, Chief Executive Officer and will be a key member of the executive leadership team. She will be responsible for developing strategic brand initiatives as well as leading demand generation activities to drive the company’s market visibility and support business development efforts for its industrial nanomaterial design and manufacturing programs.
“Cerion has not only successfully positioned itself as the leading performance nanoparticle solution provider for industry, but consistently delivered on that promise for our customers,” said Landon Mertz, Chief Executive Officer. “The addition of a proven and passionate technology marketer like Tracy will allow us to accelerate that message to a broader market space as we continue to develop and deploy custom nanomaterials for companies who leverage them into market disruptive, next generation products. With her depth of experience in multiple disciplines she will be an outstanding addition to our executive team.”
Tracy joins Cerion with more than 20 years’ experience. Most recently, Tracy was the marketing lead for Panasonic’s Industrial Internet of Things (IIoT) Solutions Group. She has also served as the Vice President of Marketing for Omni-ID, a global provider & manufacturer of industrial RFID solutions and has held senior-level positions at Frontier Communications, Citibank and others. She is currently the President of the Rochester Chapter of the American Marketing Association.
About Cerion Nanomaterials
Cerion is a leader in the science of designing, scaling and manufacturing metal, metal oxide and ceramic nanomaterials for companies developing products.
The cost of developing advanced expertise in nanomaterials is prohibitively expensive and time intensive, resulting in a significant barrier to entry for companies considering its adoption. Cerion provides companies with access to this expertise through all phases of the product life cycle including applied research, development, scale-up, commercialization and manufacturing.
Cerion’s position in the market is enabled by three strategic competitive advantages: deep and demonstrated capability in a.) precision design and customization of both nanoparticle size and technical attributes, b.) robust processes to scale materials from prototype to low and high-volume production rates, and c.) industry-leading, cost-effective manufacturing systems and production capacities.