As the Executive Vice President of Marketing for Cerion, Tracy Gay leads all global brand, public relations and strategic marketing initiatives. Her passion for a customer-focused, multi-disciplined approach to marketing has driven strong results for large, mid-size and start-up companies alike. Tracy joins Cerion with more than 20 years’ experience. Most recently, Tracy was the marketing lead for Panasonic’s Industrial Internet of Things (IIoT) Solutions Group. She has also served as the vice president of marketing for Omni-ID, a global provider & manufacturer of industrial RFID solutions and has held senior-level positions at Frontier Communications, Citibank and others. She is currently the President of the Rochester Chapter of the American Marketing Association. Tracy received her bachelor’s degree from the University of South Carolina.